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Selected Case Studies

Branding Ghana Tourism

Branding Ghana Tourism

We developed a tourism brand personality and visual identity for Ghana, as part of the Ghana Tourism Master Plan

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Marketing the Livingstone Brand

Marketing the Livingstone Brand

Livingstone Tourism Association needed to put in place the most important marketing building blocks for positioning Livingstone as the best base for exploring the Victoria Falls and surrounds

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Visitor Information Services Strategy for Gauteng

Visitor Information Services Strategy for Gauteng

The Gauteng Provincial Government recognized the urgent need for a visitor services strategy with the aim of providing a range of world-class tourism services to prospective and current visitors to Gauteng to facilitate increased visitor movement, spend and length of visitation.

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Project evaluations for tourism investment programs in Mozambique and Sierra Leone

Project evaluations for tourism investment programs in Mozambique and Sierra Leone

An evaluation of the successes and challenges of two IFC tourism investment facilitation programs and recommendations for future improvements 

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Project Scoping for Tourism Development in Tanzania

Project Scoping for Tourism Development in Tanzania

The Tanzania Ministry of Natural Resources and Tourism sought the assistance of the UNWTO to diversify the country's tourism industry and to spread tourism beyond the traditional northern circuit.  

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