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Overview of Tourism to Africa with reference to the Asian Outbound Market

The Tokyo International Conference on African Development (TICAD) has identified tourism as vehicle for prosperity in Africa and wants to strengthen cooperation between Africa and Asia.

Overview of Tourism to Africa with reference to the Asian Outbound Market

A thorough analysis was conducted of tourism trends in Africa was supplemented by a comprehensive surveys of international tour operators and interviews with key opinion leaders during personal visits to 8 countries in northern, eastern, western and southern Africa.  The research highlighted the potential and challenges facing tourism growth in Africa and focused on the needs of Asian operators and travelers.

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