We have many years of hands-on destination experience and love sharing our knowledge and management tools with tourism managers. The Journey Tourism Academy was set up to provide flexible training, organizational advice and staff mentorship services and we have conducted interactive training workshops and courses in many destinations.
We Specialise In
Training and Capacity Building Case Studies
Mentorship and strategic advice to the Zambia Tourism Agency
We were appointed by the Dutch Government CBI Programme to work with the Zambia Tourism Agency in improving the organisation's effectiveness and efficiency and to play its role as tourism leadership institution to the fullest
Implementation support for tourism strategy for the Matzikama Municipality, South Africa
Namaqua –West Coast is the new marketing name for the Matzikama area and the municipality, tourism industry, wine route, chamber of commerce and mining sector have joined forces in developing and promoting the area.
Interactive training to develop destination marketing plans for portfolio managers, Ethiopia
The 3-day course focused on all aspects of marketing a destination, including strategy, market research, positioning, branding, product development, market segmentation, e-marketing , etc.
Seminar on tourism destination management for Middle East Tourism Managers
The 4-day course entailed a mixture of training presentations and group assignments covering topics such as the strategy process, branding and positioning, sustainable tourism, market segmentation, product development, e-tourism, etc.