In 2012 The Journey assisted Gauteng Tourism Authority in devising a visitor information services strategy. The strategy proposed various practical programs for improving visitor information services in Gauteng and The Journey subsequently won the open tender for implementing these. Deliverables include piloting a province-wide industry membership system, improving physical VIC infrastructures and scoping and securing an e-toolkit for managing VIS
The Visitor Information Services Strategy is a 5-point framework for ensuring seamless flow of tourist information to potential visitors, the main aium being to keep extenral visitors in the province longer and to entice local residents to travel in their own backyard, thus stimulting the economy and job creation. This will entail the development of a membership system for private businesses to log their products onto the GTA database and distributing such information via Visitor Information Centres (VICs), intermediaries and online. We work with three pilot regions (Sedibeng, West Rand and Tshwane) to implement various aspects of the strategy
Similar Case Studies
International marketing and product development strategy for Gansu Province, China
We were commissioned by UN Tourism to lead a team for devising a strategy and implementation plan for promoting Gansu in international markets.
Destination brand development and implementation for Kavango Zambezi Transfrontier Conservation Area
We developed and rolled out a new tourism destination brand for the TFCA.
Sierra Leone Tourism Marketing and Branding Strategy and Implementation Support
- Policies and Strategies,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
The Journey Tourism (lead partner) together with Acorn Tourism, were appointed by the GoSL, through the World Bank funded Sierra Leone Economic Diversification Project (SLEDP) to develop a new destination brand, a marketing strategy and to implement key aspects such as rebuilding the destination website, conducting a social media campaign, commissioning influencer marketing, exposing staff of the tourism board to international best practices in destination marketing and designing branded marketing colatteral.
