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Market Segmentation

With traveler habits and preferences becoming increasingly diverse, targeted marketing is one of the most important and valuable assets of any tourism destination organization. We can assist you in defining your target markets and devising tourism strategies and actions for reaching your audiences with accuracy and without wasting resources through a shotgun approach.

Market Segmentation Case Studies

Saint Lucia Tourism Strategy and Action Plan

Saint Lucia Tourism Strategy and Action Plan

We worked with Keios Consulting to review and update the tourism strategy for the island and producing a 10-year action plan 

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Marketing Strategy and Action Plan for promoting Madagascar in South Africa

Marketing Strategy and Action Plan for promoting Madagascar in South Africa

We were commissioned by the national tourism board to come up with a strategy and ac tion plan for them to market Madagacar in South Africa, where the saw a potential market

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Formulating the SADC Tourism Programme

Formulating the SADC Tourism Programme

We were appointed by SADC and GIZ to formulate the SADC Tourism Programme of work for the next period. The Programme serves as SADC's plan for regional growth and development of the tourism sector.

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Cape Town Tourism Development Framework

Cape Town Tourism Development Framework

We devised the Tourism Development Strategy on behalf of the City of Cape Town for the period 2019-2023.  The TDF serves as an overall guiding framework for tourism development in one of the world's leading tourism cities.  Cape Town has won many accolades to support its positioning as the Most Beautiful City in the World.

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