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Market Segmentation

With traveler habits and preferences becoming increasingly diverse, targeted marketing is one of the most important and valuable assets of any tourism destination organization. We can assist you in defining your target markets and devising tourism strategies and actions for reaching your audiences with accuracy and without wasting resources through a shotgun approach.

Market Segmentation Case Studies

Formulating the SADC Tourism Programme

Formulating the SADC Tourism Programme

We were appointed by SADC and GIZ to formulate the SADC Tourism Programme of work for the next period. The Programme serves as SADC's plan for regional growth and development of the tourism sector.

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Cape Town Tourism Development Framework

Cape Town Tourism Development Framework

We devised the Tourism Development Strategy on behalf of the City of Cape Town for the period 2019-2023.  The TDF serves as an overall guiding framework for tourism development in one of the world's leading tourism cities.  Cape Town has won many accolades to support its positioning as the Most Beautiful City in the World.

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Tourism Strategic Plan for Namaqua West Coast tourism region, South Africa

Tourism Strategic Plan for Namaqua West Coast tourism region, South Africa

We were appointed by Matzikama Municipality to review and update the tourism strategic plan that we formulated for the Namaqua West Coast tourism area in 2010. 

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Development vision and proposals for Al Ula including Mada’en Saleh World Heritage Site

Development vision and proposals for Al Ula including Mada’en Saleh World Heritage Site

We joined the team of Oliver Wyman in brainstorming a vision and project proposals for the Royal Commission of Al Ula, which includes Mada'en Saleh World Heritage Site, Saudi Arabia

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