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Marketing Solutions Case Studies

Shandong, China: Market research and action plans for 5 key source markets

Shandong, China: Market research and action plans for 5 key source markets

Based on primary and secondary market research conducted in Japan, South Korea, UK, Germany and France we devised marketing strategies and implementation plans for Shandong province in these 5 source markets

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Tourism marketing Strategy and Brand for Ethiopia

Tourism marketing Strategy and Brand for Ethiopia

The Journey was commissioned by the Ethiopia Ministry of Culture and Tourism under the 'Ethiopia Sustainable Tourism Development Program' to develop a national tourism marketing strategy and tourism brand for Ethiopia, as well as regional marketing plans for 5 key tourism regions in Ethiopia

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Assessment of Brand St Helena: Current Brand Awareness and Identity Guidelines

Assessment of Brand St Helena: Current Brand Awareness and Identity Guidelines

We conducted wide-ranging market research and brand guidelines for positioning St Helena Island as a preferred destination, especially in anticipation of the opening of St Helena's international airport in 2016

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Implementation of Visitor Information Services Gauteng Province, South Africa

Implementation of Visitor Information Services Gauteng Province, South Africa

Following the development of a visitor information services strategy The Journey was appointed to assist GTA in implementing various aspects of the strategy 

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Tourism marketing strategy and implementation plan for Nepal

Tourism marketing strategy and implementation plan for Nepal

As marketing advisor for the Nepal National Tourism Development Plan (2014-2027) we conducted online research among local and foreign tourism operators and prepared a marketing strategy, branding guidelines and a marketing implementation plan for the country

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