Mike Fabricius was appointed by UN Tourism as Tourism Product Development and Marketing Expert as part of a team of consultants for developing the National Tourism Master Plan on behalf of the Government of Botswana, The national tourism Master Plan serves as an holistic, 10-year blueprint for strengthening the current tourism attractions and offering, while diversifying the destination through development of new Tourism Development Areas, products and markets.
The project entailed intensive fieldwork, stakeholder consultations, project design workshops and market research and the Master Plan includes a prioritised spatial guide plan with various product development concepts and a detailed marketing implementation plan.
Similar Case Studies
Guidelines for Sustainable Tourism Development in the Coastal Zone
The aim of this report is to formulate guidelines and mechanisms for Sustainable Tourism Governance and Management in Coastal Areas of Liberia, focusing on Robertsport, an emerging surf tourism destination, as a pilot project.
Feasibility Study for a Ethiopia Tourism Fund
We were commissioned by the World Bank and Ethiopia Ministry of Tourism to conduct a study and come up with proposals for the stablishment of a dedicated tourism fund and an appropriate funding mechanism
Integrated Tourism Development Plans for 4 Local Destinations in Zanzibar
We were commissioned by the World Bank Group to conceptualise detailed integrated tourism development plans for three areas in Zanzibar t namely Nungwi, Chwaka and Makunduchi. These 3 Integrated Destination Development Plans would be used as a basis for the design of the Building Integrated Growth Project in Zanzibar (BIG-Z).
