Following our successful development of a new brand and marketing strategy for Sierra Leone, we led a multi-faceted team to develop a 10-year Sustainable Tourism Master Plan for the country, together with our partners Keios Consulting.
The plan includes a clear vision, positioning, growth targets, goals and strategies for promoting sustainable and balanced tourism development. It includes a spatial guide plan with Tourism Development Areas and Tourism Priority Zones, as well as a practical and detailed implementation Action Plan
Similar Case Studies
Assessment of and recommendations for improving the Visitor Journey, Saudi Arabia
We coinducted deatiled evaluations of service delivery along the KSA's Visitor Journey
Cape Town Tourism Development Framework 2029
- Policies and Strategies,
- Research & Analysis,
- Sustainable Tourism ,
- Market Segmentation,
- Marketing Implementation
For the second time, we devised the Tourism Development Strategy on behalf of the City of Cape Town for the period 2024-2029 (the first engagement was for the period 2019-2023). The TDF serves as an overall guiding framework for tourism development in one of the world's leading tourism cities. Cape Town has won many accolades to support its positioning as the Most Beautiful City in the World.
Tourism development plan and concepts for Inhambane Province, Mozambique
Formulation of tourism development and investment concepts for Vilankulos and Tofo
