The Journey has a passion for marketing destinations. We have high level experience in market segmentation, e-marketing, brand development and practical promotion campaigns and look forward to working with you in growing tourism to your destination.
We Specialise In
Marketing Solutions Case Studies
International marketing and product development strategy for Gansu Province, China
We were commissioned by UN Tourism to lead a team for devising a strategy and implementation plan for promoting Gansu in international markets.
Destination brand development and implementation for Kavango Zambezi Transfrontier Conservation Area
We developed and rolled out a new tourism destination brand for the TFCA.
Sierra Leone Tourism Marketing and Branding Strategy and Implementation Support
- Policies and Strategies,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
The Journey Tourism (lead partner) together with Acorn Tourism, were appointed by the GoSL, through the World Bank funded Sierra Leone Economic Diversification Project (SLEDP) to develop a new destination brand, a marketing strategy and to implement key aspects such as rebuilding the destination website, conducting a social media campaign, commissioning influencer marketing, exposing staff of the tourism board to international best practices in destination marketing and designing branded marketing colatteral.
Liberia Tourism Marketing Strategy and Brand Development
We were commissioned by the International Trade Centre (ITC) and UN Tourism (UNWTO) to develop a market strategy, implementation plan and destination brand for Liberia