Any tourism destination needs a visionary but workable plan that plots the way forward. We are excellent strategic thinkers and have developed destination policies and strategies for many destinations around the the world.
We Specialise In
Strategy & Planning Case Studies

National Tourism Master Plans for Botswana
- Policies and Strategies,
- Project Plans and Feasibilities,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- Marketing Implementation
Mike Fabricius was appointed by UN Tourism as Tourism Product Development and Marketing Expert as part of a team of consultants for developing the National Tourism Master Plan on behalf of the Government of Botswana

Guidelines for Sustainable Tourism Development in the Coastal Zone
The aim of this report is to formulate guidelines and mechanisms for Sustainable Tourism Governance and Management in Coastal Areas of Liberia, focusing on Robertsport, an emerging surf tourism destination, as a pilot project.

Feasibility Study for a Ethiopia Tourism Fund
We were commissioned by the World Bank and Ethiopia Ministry of Tourism to conduct a study and come up with proposals for the stablishment of a dedicated tourism fund and an appropriate funding mechanism

Integrated Tourism Development Plans for 4 Local Destinations in Zanzibar
We were commissioned by the World Bank Group to conceptualise detailed integrated tourism development plans for three areas in Zanzibar t namely Nungwi, Chwaka and Makunduchi. These 3 Integrated Destination Development Plans would be used as a basis for the design of the Building Integrated Growth Project in Zanzibar (BIG-Z).