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Strategy & Planning

Any tourism destination needs a visionary but workable plan that plots the way forward. We are excellent strategic thinkers and have developed destination policies and strategies for many destinations around the the world.

Strategy & Planning Case Studies

Cape Town Tourism Development Framework 2029

Cape Town Tourism Development Framework 2029

For the second time, we devised the Tourism Development Strategy on behalf of the City of Cape Town for the period 2024-2029 (the first engagement was for the period 2019-2023).  The TDF serves as an overall guiding framework for tourism development in one of the world's leading tourism cities.  Cape Town has won many accolades to support its positioning as the Most Beautiful City in the World.

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