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Strategy & Planning

Any tourism destination needs a visionary but workable plan that plots the way forward. We are excellent strategic thinkers and have developed destination policies and strategies for many destinations around the the world.

Strategy & Planning Case Studies

National Tourism Master Plans for Botswana

National Tourism Master Plans for Botswana

Mike Fabricius was appointed by UN Tourism as Tourism Product Development and Marketing Expert as part of a team of consultants for developing the National Tourism Master Plan on behalf of the Government of Botswana

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Marketing Strategy and Action Plan for Transfrontier Conservation Areas (TFCAs)

Marketing Strategy and Action Plan for Transfrontier Conservation Areas (TFCAs)

We were appointed by the SADC Secretariat and Boundless Southern Africa to formulate an implementable and targeted marketing strategy and implementation plan for TFCA's

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Guidelines for Sustainable Tourism Development in the Coastal Zone

Guidelines for Sustainable Tourism Development in the Coastal Zone

The aim of this report is to formulate guidelines and mechanisms for Sustainable Tourism Governance and Management in Coastal Areas of Liberia, focusing on Robertsport, an emerging surf tourism destination, as a pilot project. 

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Feasibility Study for a Ethiopia Tourism Fund

Feasibility Study for a Ethiopia Tourism Fund

We were commissioned by the World Bank and Ethiopia Ministry of Tourism to conduct a study and come up with proposals for the stablishment of a dedicated tourism fund and an appropriate funding mechanism

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