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Marketing Strategy and Action Plan for promoting Madagascar in South Africa

The project entailed primary research among both the South African and Madagascar travel trade to indentity marketing gaps and opportunities and proposing a marketing campaign with a detailed proposed marketing mix and target market areas

Marketing Strategy and Action Plan for promoting Madagascar in South Africa

A marketin campaign, “Extraordinary Discoveries” was proposed draw on the Madagascar’s uniqueness and originality of species with hashtag #OnlyinMadagascar. The campiagn would play on the exceptional natural and cultural uniqueness of Madgascar, e.g. Where you need a magnifying glass on safari ( Brookesia, the smallest chameleon); the world’s most enjoyable eye test (finding Europlatus); And you thought a Baobab is a Baobab?  (7 species of Baobabs); Come dance with the stars (“dancing” lemurs); Have you found a memory card large enough? (25,000 endemic species), and other feautures

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