We worked in partnership with Strategy&, commissioned by the Ministry of Tourism, to develop a Visitor Journey model for the Kingdom. We tested the model through conducting field evaluations at key visitor points in cities and provinces in KSA, sending a team of qualified consultants on mystery visits and using an agreed evaluation methodology. A well structured reporting template was used to report on and prioritise findings.
The assignment entailed benchmarking and field visits to key destinations and we also delivered a training session on experiential tourism to key staff in the MoT.
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