The Journey has a passion for marketing destinations. We have high level experience in market segmentation, e-marketing, brand development and practical promotion campaigns and look forward to working with you in growing tourism to your destination.
We Specialise In
Marketing Solutions Case Studies
Practical guide to branding tourism destinations, Ghana
The Journey was contracted by SNV and JICA to conduct an intensive training and implementation course resulting in guidelines for branding Ghana
Advisor on national brand development process, Mozambique
Mozambique’s new branding speaks to its unparalleled combination of tropical beaches, wildlife and African cultures.
Market segmentation for Botswana’s tourism sector
Botswana wants to diversify and broaden its market appeal based on a valid target market strategy.
“Find Your Treasure” marketing campaign plan for the Northern Cape, South Africa.
The Journey formulated the Northern Cape Tourism Authority’s strategies and business plans for periods 2007-2010 and 2011-2013.