Training and Capacity Building

The Journey Academy

We have many years of hands-on destination experience and love sharing our knowledge and management tools with tourism managers.  The Journey Tourism Academy was set up to provide flexible training, organizational advice and staff mentorship services and we have conducted interactive training workshops and courses in many destinations.

Training and Capacity Building Case Studies

Mentorship and strategic advice to the Zambia Tourism Agency

Mentorship and strategic advice to the Zambia Tourism Agency

We were appointed by the Dutch Government CBI Programme to work with the Zambia Tourism Agency in improving the organisation's effectiveness and efficiency and to play its role as tourism leadership institution to the fullest

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Implementation support for tourism strategy for the Matzikama Municipality, South 	Africa

Implementation support for tourism strategy for the Matzikama Municipality, South Africa

Namaqua –West Coast is the new marketing name for the Matzikama area and the municipality, tourism industry, wine route, chamber of commerce and mining sector have joined forces in developing and promoting the area.

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Interactive training to develop destination marketing plans for portfolio managers, Ethiopia

Interactive training to develop destination marketing plans for portfolio managers, Ethiopia

The 3-day course focused on all aspects of marketing a destination, including strategy, market research, positioning, branding, product development, market segmentation, e-marketing , etc.

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Seminar on tourism destination management for Middle East Tourism Managers

Seminar on tourism destination management for Middle East Tourism Managers

The 4-day course entailed a mixture of training presentations and group assignments covering topics such as the strategy process, branding and positioning, sustainable tourism, market segmentation, product development, e-tourism, etc.

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