We have many years of hands-on destination experience and love sharing our knowledge and management tools with tourism managers. The Journey Tourism Academy was set up to provide flexible training, organizational advice and staff mentorship services and we have conducted interactive training workshops and courses in many destinations.
We Specialise In
Training and Capacity Building Case Studies
Seminar on tourism destination management for Middle East Tourism Managers
The 4-day course entailed a mixture of training presentations and group assignments covering topics such as the strategy process, branding and positioning, sustainable tourism, market segmentation, product development, e-tourism, etc.
Interactive training to develop destination marketing plans for portfolio managers, Ethiopia
The 3-day course focused on all aspects of marketing a destination, including strategy, market research, positioning, branding, product development, market segmentation, e-marketing , etc.
Staff mentorship program for the Cape Winelands District Municipality
We assisted the Cape Winelands tourism team with implementing a marketing program and then advised the team in developing a business plan and sustaining the implementation.
Implementation support for tourism strategy for the Matzikama Municipality, South Africa
Namaqua –West Coast is the new marketing name for the Matzikama area and the municipality, tourism industry, wine route, chamber of commerce and mining sector have joined forces in developing and promoting the area.