Research & Analysis

Rigorous data collection and analysis are key elements well-performing destinations.  We strongly believe in the saying "what you can’t measure you can't manage" and our projects are underpinned by excellent analysis.

 

 

Research & Analysis Case Studies

Uganda Tourism Information Management System (TIMS) study

Uganda Tourism Information Management System (TIMS) study

Assessement and proposals for a tourism information management strategy and system in Uganda

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Shandong, China: Market research and action plans for 5 key source markets

Shandong, China: Market research and action plans for 5 key source markets

Based on primary and secondary market research conducted in Japan, South Korea, UK, Germany and France we devised marketing strategies and implementation plans for Shandong province in these 5 source markets

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A framework for Tourism Statistics for the Eastern Cape, South Africa

A framework for Tourism Statistics for the Eastern Cape, South Africa

We worked jointly with Urban Econ in assessing gaps and opportunities for enhancing tourism statistics collection and analysis by the Eastern Cape Department of Economic Development, Environmental Affairs and Tourism (DEDEAT) and devising a framework for organising and collecting tourism statistics

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