We have hands-on experience in planning and executing innovative tourism marketing iniatives and campaigns. With our knowledge of traditional, electronic and social media are able to assist you in implementing your tourism marketing plan.
Marketing Implementation Case Studies
Staff mentorship program for the Cape Winelands District Municipality
We assisted the Cape Winelands tourism team with implementing a marketing program and then advised the team in developing a business plan and sustaining the implementation.
Advisor on national brand development process, Mozambique
Mozambique’s new branding speaks to its unparalleled combination of tropical beaches, wildlife and African cultures.
“Find Your Treasure” marketing campaign plan for the Northern Cape, South Africa.
The Journey formulated the Northern Cape Tourism Authority’s strategies and business plans for periods 2007-2010 and 2011-2013.
Assessment of marketing materials and tools, Namibia Tourism
The Journey was appointed by TEAM to evaluate the marketing tools to advise and assist NTB in evaluating its overseas marketing representation.