The Journey is regularly contracted by the United Nations World Tourism Organzation (UNWTO) and tourism Ministries worldwide to provide tourism policy and strategic advice. Our objective is to make your destination more competitive while respecting the principles of destination sustainability.
Policies and Strategies Case Studies
The Gambia Tourism Marketing, Branding and Investment Promotion Strategy and Implementation
- Seminars and Short Courses,
- Policies and Strategies,
- Project Plans and Feasibilities,
- Research & Analysis,
- Sustainable Tourism ,
- Mentorship,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
We developed a strategy and kick-started its implementation for repositioning The Gambia from low volume beach tourism to a more diversified tourism destination.
Uganda Tourism Policy Development
We facilitated the updating and revision of Uganda's national Tourism Policy
Cape Town Tourism Development Framework 2029
- Policies and Strategies,
- Research & Analysis,
- Sustainable Tourism ,
- Market Segmentation,
- Marketing Implementation
For the second time, we devised the Tourism Development Strategy on behalf of the City of Cape Town for the period 2024-2029 (the first engagement was for the period 2019-2023). The TDF serves as an overall guiding framework for tourism development in one of the world's leading tourism cities. Cape Town has won many accolades to support its positioning as the Most Beautiful City in the World.
Strategic Master Plan for Sustainable Tourism in Sierra Leone
We developed a 10-year sustainable Tourism Master Plan for Sierra Leone