Policies and Strategies

The Journey is regularly contracted by the United Nations World Tourism Organzation (UNWTO) and tourism Ministries worldwide to provide tourism policy and strategic advice. Our objective is to make your destination more competitive while respecting the principles of destination sustainability.

Policies and Strategies Case Studies

Scoping study and project document for positioning Ras Al Khaimah as a sustainable tourism destination

Scoping study and project document for positioning Ras Al Khaimah as a sustainable tourism destination

RAK is a visionary tourism destination in the UAE.  RAK Tourism requested UNWTO to conduct a scoping study and draft a project document regarding the potential and suggested programme for sustainable tourism development of the emirate. UNWTO in turn contracted us to conduct the study

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Tourism Strategic Plan for Namaqua West Coast tourism region, South Africa

Tourism Strategic Plan for Namaqua West Coast tourism region, South Africa

We were appointed by Matzikama Municipality to review and update the tourism strategic plan that we formulated for the Namaqua West Coast tourism area in 2010. 

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Development vision and proposals for Al Ula including Mada’en Saleh World Heritage Site

Development vision and proposals for Al Ula including Mada’en Saleh World Heritage Site

We joined the team of Oliver Wyman in brainstorming a vision and project proposals for the Royal Commission of Al Ula, which includes Mada'en Saleh World Heritage Site, Saudi Arabia

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