The Journey is regularly contracted by the United Nations World Tourism Organzation (UNWTO) and tourism Ministries worldwide to provide tourism policy and strategic advice. Our objective is to make your destination more competitive while respecting the principles of destination sustainability.
Policies and Strategies Case Studies
Feasibility Study for a Saudi Tourism Development Corporation
We conducted a preliminary feasibility study for a Saudi Tourism Development Corporation.
Development Concept and Master plan for Yanbu Coastal Front, Saudi Arabia
We acted as project leaders for Team Tourism in designing a complete master plan for the Yanbu Beachfront, taking into account existing work and setting a future vision and strategy.
Marketing Strategy for the Sultanate of Oman
Our job entailed a detailed analysis and evaluation of the current marketing strategy, market based representatives and sources markets.
Strategy and Business Plan for the Northern Cape Tourism Authority
We have formulated both the 2007-2010 and 2011-2013 strategy and business plan for the NCTA.