With traveler habits and preferences becoming increasingly diverse, targeted marketing is one of the most important and valuable assets of any tourism destination organization. We can assist you in defining your target markets and devising tourism strategies and actions for reaching your audiences with accuracy and without wasting resources through a shotgun approach.
Market Segmentation Case Studies
International marketing and product development strategy for Gansu Province, China
We were commissioned by UN Tourism to lead a team for devising a strategy and implementation plan for promoting Gansu in international markets.
The Gambia Tourism Marketing, Branding and Investment Promotion Strategy and Implementation
- Sustainable Tourism ,
- Mentorship,
- Branding,
- Marketing Implementation,
- Market Segmentation,
- Website Development,
- e-Tourism Strategies,
- Seminars and Short Courses,
- Policies and Strategies,
- Research & Analysis,
- Project Plans and Feasibilities
We developed a strategy and kick-started its implementation for repositioning The Gambia from low volume beach tourism to a more diversified tourism destination.
Cape Town Tourism Development Framework 2029
- Research & Analysis,
- Sustainable Tourism ,
- Policies and Strategies,
- Marketing Implementation,
- Market Segmentation
For the second time, we devised the Tourism Development Strategy on behalf of the City of Cape Town for the period 2024-2029 (the first engagement was for the period 2019-2023). The TDF serves as an overall guiding framework for tourism development in one of the world's leading tourism cities. Cape Town has won many accolades to support its positioning as the Most Beautiful City in the World.
National Tourism Master Plan for Botswana
- Sustainable Tourism ,
- Branding,
- Marketing Implementation,
- Market Segmentation,
- Policies and Strategies,
- Project Plans and Feasibilities
Mike Fabricius was appointed by UN Tourism as Tourism Product Development and Marketing Expert for developing the National Tourism Master Plan on behalf of the Government of Botswana