Market Segmentation

With traveler habits and preferences becoming increasingly diverse, targeted marketing is one of the most important and valuable assets of any tourism destination organization. We can assist you in defining your target markets and devising tourism strategies and actions for reaching your audiences with accuracy and without wasting resources through a shotgun approach.

Market Segmentation Case Studies

Destination Management Plan for the Bandarban Hill District, Bangladesh

Destination Management Plan for the Bandarban Hill District, Bangladesh

We formulated a practical and holistic destination development plan for this high-potential tourism region of Bangladesh.  The area is known for its rivers, waterfalls, hills, lakes and cultural unqueness.  

View Case Study

Shandong, China: Market research and action plans for 5 key source markets

Shandong, China: Market research and action plans for 5 key source markets

Based on primary and secondary market research conducted in Japan, South Korea, UK, Germany and France we devised marketing strategies and implementation plans for Shandong province in these 5 source markets

View Case Study

Marketing Strategy for Shandong tourism master plan China

Marketing Strategy for Shandong tourism master plan China

Marketing strategist in 13-person expert team to develop the tourism master plan for Shandong Province, China, contracted by UNWTO and Government of China

View Case Study

View All Marketing Solutions Case Studies