With traveler habits and preferences becoming increasingly diverse, targeted marketing is one of the most important and valuable assets of any tourism destination organization. We can assist you in defining your target markets and devising tourism strategies and actions for reaching your audiences with accuracy and without wasting resources through a shotgun approach.
Market Segmentation Case Studies
Market segmentation for Botswana’s tourism sector
Botswana wants to diversify and broaden its market appeal based on a valid target market strategy.
Overview of Tourism to Africa with reference to the Asian Outbound Market
The research highlighted the potential and challenges facing tourism growth in Africa and focused on the needs of Asian operators and travelers.
Marketing Strategy for the Sultanate of Oman
Our job entailed a detailed analysis and evaluation of the current marketing strategy, market based representatives and sources markets.
Niche market studies for Educational Tourism and Accessible Tourism
We were appointed by the Department of Trade and Industry (DTI Directorate of Tourism) in a joint venture with our associates Urban-Econ to analyse two niche segments, namely Educational Tourism and Accessible Tourism and to provide strategic recommendations for expanding these segments