Market Segmentation

With traveler habits and preferences becoming increasingly diverse, targeted marketing is one of the most important and valuable assets of any tourism destination organization. We can assist you in defining your target markets and devising tourism strategies and actions for reaching your audiences with accuracy and without wasting resources through a shotgun approach.

Market Segmentation Case Studies

Tourism Strategic Plan for Namaqua West Coast tourism region, South Africa

Tourism Strategic Plan for Namaqua West Coast tourism region, South Africa

We were appointed by Matzikama Municipality to review and update the tourism strategic plan that we formulated for the Namaqua West Coast tourism area in 2010. 

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Development vision and proposals for Al Ula including Mada’en Saleh World Heritage Site

Development vision and proposals for Al Ula including Mada’en Saleh World Heritage Site

We joined the team of Oliver Wyman in brainstorming a vision and project proposals for the Royal Commission of Al Ula, which includes Mada'en Saleh World Heritage Site, Saudi Arabia

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Destination Management Plan for the Bandarban Hill District, Bangladesh

Destination Management Plan for the Bandarban Hill District, Bangladesh

We formulated a practical and holistic destination development plan for this high-potential tourism region of Bangladesh.  The area is known for its rivers, waterfalls, hills, lakes and cultural unqueness.  

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