We conducted a thorough analysis of exisiting regional policies, plans and initiatives that could affect tourism at regional level and identified implcations for tourism growth. The gap analysis was further informed by the results of an online survey conducted among regional, cross-border tour operators. These were presented to a consultative workshop of Member State representatives, who produced and evalauted a range of proposals for addressing gaps identified. Based on the workshop proposals we produced a draft Tourism Programme, which was criculated to Member States as a first and second draft Programme before being finalised at a stakeholder validation workshop.

Strategies and actions address immigration and visa improvements, cross-boder air and road access, regional human resources mobility, regional image management and communication, sustainable tourism management, development of tourism in TFCAs, quality and standards improvement, visitor well-being and institutional strengthening and partnerships
Similar Case Studies

National Tourism Master Plans for Botswana
- Policies and Strategies,
- Project Plans and Feasibilities,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- Marketing Implementation
Mike Fabricius was appointed by UN Tourism as Tourism Product Development and Marketing Expert as part of a team of consultants for developing the National Tourism Master Plan on behalf of the Government of Botswana

Marketing Strategy and Action Plan for Transfrontier Conservation Areas (TFCAs)
We were appointed by the SADC Secretariat and Boundless Southern Africa to formulate an implementable and targeted marketing strategy and implementation plan for TFCA's

Guidelines for Sustainable Tourism Development in the Coastal Zone
The aim of this report is to formulate guidelines and mechanisms for Sustainable Tourism Governance and Management in Coastal Areas of Liberia, focusing on Robertsport, an emerging surf tourism destination, as a pilot project.