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Guidelines for Community based tourism in Botswana

Community based tourism has become a buzzwords for sustainable tourism empowerment.  This may create unrealistic expectations as rural communities that are desperate for jobs and income could see tourism as a panacea, without realising the market-driven, competitive nature of the industry..

Guidelines for Community based tourism in Botswana

The  project focused on 6 communities in Botswana, evaluating their tourism potential and recommending tourism development opportunities.  The project also produced guidelines for community based tourism development in general.  Various reports were produced and presented to a steering committee for comment.  The pilot communities and other successful CBT projects were visited and assessed and a thorough literature study of CBT was conducted .    Three communities were recommended as feasible for future tourism development and clear guidelines and steps were put forward for CBT development in the country.

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