The project entailed a thorough analysis of key gaps and challenges facing sustainable tourism development, setting a 10-year vision and growth targets in consultation with stakeholders and framing a set of management goals, strategies and project interventions for achieving these
Proposed interventions included: launching a Sustainable Saint Lucia program, expanding land and sea access, investing in entrepreneurship support, improvement of iconic sites, developing the Saint Lucia Way village experience circuit and various initiatives to enhance visitor safety and mobility
Similar Case Studies
National Tourism Master Plans for Botswana
- Policies and Strategies,
- Project Plans and Feasibilities,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- Marketing Implementation
Mike Fabricius was appointed by UN Tourism as Tourism Product Development and Marketing Expert as part of a team of consultants for developing the National Tourism Master Plan on behalf of the Government of Botswana
Marketing Strategy and Action Plan for Transfrontier Conservation Areas (TFCAs)
We were appointed by the SADC Secretariat and Boundless Southern Africa to formulate an implementable and targeted marketing strategy and implementation plan for TFCA's
Guidelines for Sustainable Tourism Development in the Coastal Zone
The aim of this report is to formulate guidelines and mechanisms for Sustainable Tourism Governance and Management in Coastal Areas of Liberia, focusing on Robertsport, an emerging surf tourism destination, as a pilot project.
