Following our successful development of a new brand and marketing strategy for Sierra Leone, we led a multi-facted team to developed a 10-year Sustainable Tourism Master Plan for the country, together with our partners Keios Consulting.
The plan includes a clear vision, positioning, growth targets, goals and strategies for promoting sustainable and balanced tourism development. It includes a spatial guide plan with Tourism Development Areas and Tourism Priority Zones, as well as a practical and detailed implementation Action Plan
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Feasibility studies for water-based tourism in Rwanda
Together with our partners Beed Consulting we developed a strategy for water based tourism in Rwanda and prepared concept plans, feasibility studies and investment promotion materials for tourism development at 4 key lake areas
National Tourism Master Plans for Botswana
- Policies and Strategies,
- Project Plans and Feasibilities,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- Marketing Implementation
Mike Fabricius was appointed by UN Tourism as Tourism Product Development and Marketing Expert as part of a team of consultants for developing the National Tourism Master Plan on behalf of the Government of Botswana
Marketing Strategy and Action Plan for Transfrontier Conservation Areas (TFCAs)
We were appointed by the SADC Secretariat and Boundless Southern Africa to formulate an implementable and targeted marketing strategy and implementation plan for TFCA's
