The Northern Cape Tourism Authority’s strategy is to promote the Northern Cape, South Africa as a destination for Extreme Escapism, for enjoying the extreme space and extreme topography and features of the province.
We have formulated both the 2007-2010 and 2011-2013 strategy and business plan for the NCTA. On both occasions we worked closely with the management and staff in setting a vision, mission, objectives, strategic guidelines and an action plan for the next 3 years. The strategy has evolved from a positioning of “exploration” to one of “extreme escapism”, with a strong focus on attracting extreme events such as the Maloof Skateboard Cup, landspeed record attempts, paragliding, rafting, etc.
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