The Çhoruh Valley in East Anatolia, Turkey is a beautiful mountainous area with much natural and cultural tourism potential. The UNDP program approaches tourism in a sustainable and sensitive manner given the unique local culture and biodiversity.
The Journey strategy project with UNDP and UNWTO started off with a human resource development plan, which included recommendations for short courses in basic hospitality (catering, front of house, etc.) and tourism services (guiding, tour operating, etc.). The second phase entailed drafting a strategy for positioning the area as an outdoor and nature-based destination, with an emphasis on sustainable tourism development.
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