The Journey was commissioned to conduct a scoping exercise of tourism opportunities in the state and to come up with practical and implementable tourism development proposals

Mike Fabricius undertook a three-week scoping mission in Delhi and Rajasthan and interviewed more than 50 tourism stakeholders and operators in the process. Various destinations in Rajasthan were visited and classified under three life-cycle stages, namely "a time to rise", "a time to consolidate" and "a time to renew". Thirteen potential interventions were proposed including packaging and edevlopment of circuits, holistic destination development initiatives, developments of forst and castles, etc.
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