The Uganda Ministry of Tourism, Wildlife and Antiquities, with support from the Private Sector Foundation commissioned us to assess the status and challenges facing tourism statistics and research. The study used The Journey's tourism information management framework as a basis and identified various gaps in collection or tourism arrivals statistics, market intelligence, supply statistics and other important areas of tourism management information. Various recommendations were made for addressing these. The report concludes with a prioritised action plan for the next five years
Personal interviews were conducted with more than 20 stakeholder organisations including the Uganda Tourism Board, Uganda Bureau of Statistics, private sector organisations (including the Uganda Tourism Association, Uganda Hotel Owners Association (UHOA), Association of Uganda Tour Operators (AUTO)), Ministry of Internal Affais (Immigration), Bank of Uganda and others. In addition, detailed benchmark investigations were undertaken of best practices in tourism information management in Australia, Singapore and South Africa. Based on interview results, benchmarking and desk research a range of gaps were indentified and practical actions were recommended for addressing these. Recommendations include moving towards a fully electronic system of collecting visitor entry data and improving in collection and capturing of visitor entry cards until the electronic systems are fully functional. Improvements in visitor research and collecting accommodation and other supply data were also recommended. The study also recommended strengthening of the institutional capacity in MTWA to deal specifically with tourism information and research.
Similar Case Studies
National Tourism Master Plans for Botswana
- Policies and Strategies,
- Project Plans and Feasibilities,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- Marketing Implementation
Mike Fabricius was appointed by UN Tourism as Tourism Product Development and Marketing Expert as part of a team of consultants for developing the National Tourism Master Plan on behalf of the Government of Botswana
Marketing Strategy and Action Plan for Transfrontier Conservation Areas (TFCAs)
We were appointed by the SADC Secretariat and Boundless Southern Africa to formulate an implementable and targeted marketing strategy and implementation plan for TFCA's
Guidelines for Sustainable Tourism Development in the Coastal Zone
The aim of this report is to formulate guidelines and mechanisms for Sustainable Tourism Governance and Management in Coastal Areas of Liberia, focusing on Robertsport, an emerging surf tourism destination, as a pilot project.
