We regularly support our clients in achieving strategic objectives and targets by capacitating, advising and supporting staff members on an ongoing basis. Our hands-on experience in destination management allows us to understand the challenges and opportunities facing tourism professionals and to provide objective advice and hands-on support.
Mentorship Case Studies
Interactive training to develop destination marketing plans for portfolio managers, Ethiopia
The 3-day course focused on all aspects of marketing a destination, including strategy, market research, positioning, branding, product development, market segmentation, e-marketing , etc.
Strategy and Business Plan for the Lesotho Tourism Development Corporation (LTDC)
The Journey formulated the Lesotho Tourism Strategy: Towards 2020 and was commissioned to develop a strategy and business plan for the LTDC.
Staff mentorship program for the Cape Winelands District Municipality
We assisted the Cape Winelands tourism team with implementing a marketing program and then advised the team in developing a business plan and sustaining the implementation.
Implementation support for tourism strategy for the Matzikama Municipality, South Africa
Namaqua –West Coast is the new marketing name for the Matzikama area and the municipality, tourism industry, wine route, chamber of commerce and mining sector have joined forces in developing and promoting the area.