We have conducted numerous tourism courses and seminars for destination professionals from around the world. These include regional (e.g. Africa, Middle East, Asia, etc.) and country specific (India, Saudi Arabia, Nigeria, Indonesia, Philippines, etc.) and cover a range of topics such as marketing, strategy formulation, sustainable tourism, etc.
Seminars and Short Courses Case Studies
Seminar on tourism destination management for Middle East Tourism Managers
The 4-day course entailed a mixture of training presentations and group assignments covering topics such as the strategy process, branding and positioning, sustainable tourism, market segmentation, product development, e-tourism, etc.
Interactive training to develop destination marketing plans for portfolio managers, Ethiopia
The 3-day course focused on all aspects of marketing a destination, including strategy, market research, positioning, branding, product development, market segmentation, e-marketing , etc.
Towards a Domestic Tourism Strategy for South Africa
We facilitated a stakeholder workshop on behalf of the Department of Tourism and produced a report for developing a domestic tourism strategy for South Africa