×

Branding Ghana Tourism

We developed a tourism brand personality and visual identity for Ghana, as part of the Ghana Tourism Master Plan conducted by UNWTO for the Government of Ghana. Ghana is easily accessible, visitors are free to move around and the country offers very interesting, authentic cultural and nature experiences and an upbeat, colourful "vibe".  The brand is based on three key attributes or "pillars", namely exploration, interaction and enjoyment.  The proposed logo, design style and tone of voice reflect these traits

Branding Ghana Tourism

The Ghana Ministry of Tourism collaborated with the UNWTO in updating Ghana's tourism master plan.  Developing a vibrant tourism brand identity was a key element of the Master Plan, in addition to a policy guidelines for a suitable regulatory environment, product development and marketing program.  We were supported by a work group of private and public sector representatives in formulating and designing a brand identity and brand guide based on the brand pillars: exploration, intercation and enjoyment.  The brand guide contains colour and design guidelines for the logo and slogan, template designs for advertisements, outdoor advertising, information signage, etc.

Similar Case Studies

Shandong, China: Market research and action plans for 5 key source markets

Shandong, China: Market research and action plans for 5 key source markets

Based on primary and secondary market research conducted in Japan, South Korea, UK, Germany and France we devised marketing strategies and implementation plans for Shandong province in these 5 source markets

View Case Study

Tourism marketing Strategy and Brand for Ethiopia

Tourism marketing Strategy and Brand for Ethiopia

The Journey was commissioned by the Ethiopia Ministry of Culture and Tourism under the 'Ethiopia Sustainable Tourism Development Program' to develop a national tourism marketing strategy and tourism brand for Ethiopia, as well as regional marketing plans for 5 key tourism regions in Ethiopia

View Case Study

Assessment of Brand St Helena: Current Brand Awareness and Identity Guidelines

Assessment of Brand St Helena: Current Brand Awareness and Identity Guidelines

We conducted wide-ranging market research and brand guidelines for positioning St Helena Island as a preferred destination, especially in anticipation of the opening of St Helena's international airport in 2016

View Case Study

View All Marketing Solutions Case Studies