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“Find Your Treasure” marketing campaign plan for the Northern Cape, South Africa.

The Northern Cape offers many hidden treasures and the opportunity to escape from city life

“Find Your Treasure” marketing campaign plan for the Northern Cape, South Africa.

The Journey formulated the Northern Cape Tourism Authority’s strategies and business plans for 2007-2010 and 2011-2013.  A key driver of the 2007 strategy was the proposal for a cohesive promotional campaign containing both above and below-the-line elements.  The Journey formulated a practical campaign plan with key campaign elements, actions, budgets and time frames, most of which were subsequently implemented.

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