Both Educational Tourism and Accessible Tourism are high value, niche segments that will only thrive under special conditions, such as easy access to high quality educational opportunities, universal access to tourism services and attractions and a special marketing effort.
Two separate studies were undertaken for Educational Tourism and Accessible Tourism and we provided strategic advice on both of these. The studies were undertaken in 3 phases, namely a) context analysis of the current state of the segment and lessons leant from best practice examples internationally; b) market and impact analysis, identifying the size, profile and needs of the various segment and c) recommendations, following comprehensive consultation and interviews with key opinion leaders. Various sub-segments were identified, their size and potential analised and their current and potential impact quantified. Strategic recommendations were made to expand the scope and impact of these segments
Similar Case Studies
Marketing Strategy and Action Plan for promoting Madagascar in South Africa
We were commissioned by the national tourism board to come up with a strategy and ac tion plan for them to market Madagacar in South Africa, where the saw a potential market
Shandong, China: Market research and action plans for 5 key source markets
Based on primary and secondary market research conducted in Japan, South Korea, UK, Germany and France we devised marketing strategies and implementation plans for Shandong province in these 5 source markets
Tourism marketing Strategy and Brand for Ethiopia
The Journey was commissioned by the Ethiopia Ministry of Culture and Tourism under the 'Ethiopia Sustainable Tourism Development Program' to develop a national tourism marketing strategy and tourism brand for Ethiopia, as well as regional marketing plans for 5 key tourism regions in Ethiopia
