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Practical guide to branding tourism destinations, Ghana

Brand Ghana is about experiencing Africa up close and personal

Practical guide to branding tourism destinations, Ghana

The Journey was contracted by SNV and JICA to conduct an intensive training and implementation course resulting in guidelines for branding Ghana and other tourism destinations. The course was attended by about 20 marketing role players who were  mostly members of the marketing workgroup of the JICA capacity building project in Ghana.  The exercise culminated in publication of a practical guidebook for destination branding.

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