×

Tourism marketing strategy and implementation plan for Nepal

The Government of Nepal requested the UNWTO to prepare a national tourism development plan to guide tourism development in the country over the next 15 years. We were appointed as marketing specialists in a multi-disciplinary team of Nepalese and foreign consultants and worked closely with the marketing team of the Nepal Tourism Board in devising a national marketing strategy and 5-year action plan

Tourism marketing strategy and implementation plan for Nepal

The marketing strategy entailed formulating a competitive positioning, brand identity and target market segments for the country based on primary research among local and foreign tourism operators and desk research.  Based on these aspects a marketing mix was proposed for the various target market segments, including above-the-line, below-the-line and online marketing initiatives.  These were translated into a 5-year priority action plan for execution by the Nepal Tourism Board

Similar Case Studies

Shandong, China: Market research and action plans for 5 key source markets

Shandong, China: Market research and action plans for 5 key source markets

Based on primary and secondary market research conducted in Japan, South Korea, UK, Germany and France we devised marketing strategies and implementation plans for Shandong province in these 5 source markets

View Case Study

Tourism marketing Strategy and Brand for Ethiopia

Tourism marketing Strategy and Brand for Ethiopia

The Journey was commissioned by the Ethiopia Ministry of Culture and Tourism under the 'Ethiopia Sustainable Tourism Development Program' to develop a national tourism marketing strategy and tourism brand for Ethiopia, as well as regional marketing plans for 5 key tourism regions in Ethiopia

View Case Study

Assessment of Brand St Helena: Current Brand Awareness and Identity Guidelines

Assessment of Brand St Helena: Current Brand Awareness and Identity Guidelines

We conducted wide-ranging market research and brand guidelines for positioning St Helena Island as a preferred destination, especially in anticipation of the opening of St Helena's international airport in 2016

View Case Study

View All Marketing Solutions Case Studies