Formulating the SADC Tourism Programme

We conducted a thorough analysis of exisiting regional policies, plans and initiatives that could affect tourism at regional level and identified implcations for tourism growth. The gap analysis was further informed by the results of an online survey conducted among regional, cross-border tour operators.  These were presented to a consultative workshop of Member State representatives, who produced and evalauted a range of proposals for addressing gaps identified. Based on the workshop proposals we produced a draft Tourism Programme, which was criculated to Member States as a first and second draft Programme before being finalised at a stakeholder validation workshop.

Formulating the SADC Tourism Programme

Strategies and actions address immigration and visa improvements, cross-boder air and road access, regional human resources mobility, regional image management and communication,  sustainable tourism management,  development of tourism in TFCAs, quality and standards improvement, visitor well-being and institutional strengthening and partnerships

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