Oman…Naturally is the competitive positioning that forms the foundation of the Oman marketing strategy.
Our job entailed a detailed analysis and evaluation of the current marketing strategy, market based representatives and source markets. Based on this a market growth strategy was formulated including positioning, target markets, e-marketing and a phased implementation strategy with budgets and time frames. The core strategy is to retain the unspoilt, natural Arabian character of Oman to differentiate it from other man-made and mass tourism destination in the Gulf.
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