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Marketing Strategy for the Sultanate of Oman

Oman…Naturally is the competitive positioning that forms the foundation of the Oman marketing strategy.

Marketing Strategy for the Sultanate of Oman

Our job entailed a detailed analysis and evaluation of the current marketing strategy, market based representatives and source markets.  Based on this a market growth strategy was formulated including positioning, target markets, e-marketing and a phased implementation strategy with budgets and time frames.  The core strategy is to retain the unspoilt, natural Arabian character of Oman to differentiate it from other man-made and mass tourism destination in the Gulf.

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