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National tourism policy for Botswana

Botswana has followed a “low volume/high yield” tourism policy for many years and has now evolved its policy to appeal to changing market trends and opportunities.

National tourism policy for Botswana

The Journey worked in liaison with a project steering committee coordinated by the Department of Tourism and consisting of The UNWTO and a number of related Ministries.  We conducted personal interviews with a wide range of important decision makers and conducted workshops with tourism stakeholders throughout the country.  This culminated in a range of important policy directives and organizational role definitions.

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