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Strategy and Business Plan for the Lesotho Tourism Development Corporation (LTDC)

The LTDC’s strategy is to promote Lesotho as High-Mountain  Africa, offering unique culture, adventure, pure air, water and scenery associated with the mountainous topography of the country.

Strategy and Business Plan for the Lesotho Tourism Development Corporation (LTDC)

The Journey formulated the Lesotho Tourism Strategy: Towards 2020 and was commissioned to develop a strategy and business plan for the LTDC, building on the national strategy.  We conducted various meetings and workshops with the management and staff in setting a vision, mission, objectives, strategic guidelines and an action plan and budget for the next 3 years.    Various proposals for a suitable organization structure were presented to the Board and Ministry.

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