The LTDC’s strategy is to promote Lesotho as High-Mountain Africa, offering unique culture, adventure, pure air, water and scenery associated with the mountainous topography of the country.
The Journey formulated the Lesotho Tourism Strategy: Towards 2020 and was commissioned to develop a strategy and business plan for the LTDC, building on the national strategy. We conducted various meetings and workshops with the management and staff in setting a vision, mission, objectives, strategic guidelines and an action plan and budget for the next 3 years. Various proposals for a suitable organization structure were presented to the Board and Ministry.
Similar Case Studies
Integrated Tourism Development Plans for 4 Local Destinations in Zanzibar
We were commissioned by the World Bank Group to conceptualise detailed integrated tourism development plans for three areas in Zanzibar t namely Nungwi, Chwaka and Makunduchi. These 3 Integrated Destination Development Plans would be used as a basis for the design of the Building Integrated Growth Project in Zanzibar (BIG-Z).
Saint Lucia Tourism Strategy and Action Plan
We worked with Keios Consulting to review and update the tourism strategy for the island and producing a 10-year action plan
Formulating the SADC Tourism Programme
We were appointed by SADC and GIZ to formulate the SADC Tourism Programme of work for the next period. The Programme serves as SADC's plan for regional growth and development of the tourism sector.
