The LTDC’s strategy is to promote Lesotho as High-Mountain Africa, offering unique culture, adventure, pure air, water and scenery associated with the mountainous topography of the country.
The Journey formulated the Lesotho Tourism Strategy: Towards 2020 and was commissioned to develop a strategy and business plan for the LTDC, building on the national strategy. We conducted various meetings and workshops with the management and staff in setting a vision, mission, objectives, strategic guidelines and an action plan and budget for the next 3 years. Various proposals for a suitable organization structure were presented to the Board and Ministry.
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