×

Strategy and Business Plan for the Northern Cape Tourism Authority

The Northern Cape Tourism Authority’s strategy is to promote the Northern Cape, South Africa as a destination for Extreme Escapism, for enjoying the extreme space and extreme topography and features of the province.

Strategy and Business Plan for the Northern Cape Tourism Authority

We have formulated both the 2007-2010 and 2011-2013 strategy and business plan for the NCTA.  On both occasions we worked closely with the management and staff in setting a vision, mission, objectives, strategic guidelines and an action plan for the next 3 years.  The strategy has evolved from a positioning of “exploration” to one of “extreme escapism”, with  a strong focus on attracting extreme events such as the Maloof Skateboard Cup, landspeed record attempts, paragliding, rafting, etc.

Similar Case Studies

Formulating the SADC Tourism Programme

Formulating the SADC Tourism Programme

We were appointed by SADC and GIZ to formulate the SADC Tourism Programme of work for the next period. The Programme serves as SADC's plan for regional growth and development of the tourism sector.

View Case Study

Cape Town Tourism Development Framework

Cape Town Tourism Development Framework

We devised the Tourism Development Strategy on behalf of the City of Cape Town for the period 2019-2023.  The TDF serves as an overall guiding framework for tourism development in one of the world's leading tourism cities.  Cape Town has won many accolades to support its positioning as the Most Beautiful City in the World.

View Case Study

Development Plans for 4 Iconic Sites in India

Development Plans for 4 Iconic Sites in India

We worked with Deloitte India LLP and Architects Hafeez in formulating development plans for 4 Iconic Tourism Sites in India, namely Ajanta Caves, Ellora Caves, Colva Beach and Amber Fort, under the Swadesh Darshan Scheme of the Ministry of Tourism

View Case Study

View All Strategy & Planning Case Studies