The people, wine, food, mountains and coastline of the area all speak of an authentic, organic way of living. From the Knersvlakte to the coastline, including towns such as Papendorp, Ebenaeser, Strandfontein, Doringbaai, Lutzville, Koekenaap and Vanrhynsdorp, the Namaqua West Coast offers one of the best, yet undiscovered breaks from our rushed and often overly-designed city life. The fact that the Matzikama Municipality, Wine Cellars, Tourism Operators and Mining Industry in the area have joined forces in forming a single tourism organisation speaks volumes about the character and relationships of the area.
We conducted a performance evaluation of the previous tourism strategic plan, identified gaps and suggested improvements in line with current legislation and economic plans. Thereafter we conducted a full-day workshop with about 40 tourism stakeholders, where they agreed a vision and priority strategic interventions for tourism growth. Based on this we formulated a tourism strategic plan, including an action plan and financial proposals, for approval by the Municipal Council.
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Zambia Tourism Master Plan
- Policies and Strategies,
- Project Plans and Feasibilities,
- Research & Analysis,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- Marketing Implementation
Team leadership role in drafting a national strategic tourism plan for Zambia
