×

Towards a Domestic Tourism Strategy for South Africa

The National Tourism Growth Strategy for South Africa adopted in 2011 identifies domestic tourism as a key success factor for unlocking sustainable and consistent tourism growth.  We facilitated a workshop with a Steering Group consisting of senior public and private sector stakeholders.  Based on this we produced a report containing guidelines and potential domestic tourism programs.

 

Towards a Domestic Tourism Strategy for South Africa

A benchmark analysis was conducted of domestic tourism initiatives in other leading tourism destinations like Australia, Canada, Malaysia, Kenya etc.  These provided valuable insights, especially regarding the use of new media for promoting domestic tourism.  The workshop and our subsequent report identified the need for an umbrella tourism drive with the Minister as champion, which should consist of a second phase of the Sho't Left domestic travel campaign, creating a domestic travel community through social media channels and initiating a Youth Tourism drive. 

Similar Case Studies

Formulating the SADC Tourism Programme

Formulating the SADC Tourism Programme

We were appointed by SADC and GIZ to formulate the SADC Tourism Programme of work for the next period. The Programme serves as SADC's plan for regional growth and development of the tourism sector.

View Case Study

Cape Town Tourism Development Framework

Cape Town Tourism Development Framework

We devised the Tourism Development Strategy on behalf of the City of Cape Town for the period 2019-2023.  The TDF serves as an overall guiding framework for tourism development in one of the world's leading tourism cities.  Cape Town has won many accolades to support its positioning as the Most Beautiful City in the World.

View Case Study

Development Plans for 4 Iconic Sites in India

Development Plans for 4 Iconic Sites in India

We worked with Deloitte India LLP and Architects Hafeez in formulating development plans for 4 Iconic Tourism Sites in India, namely Ajanta Caves, Ellora Caves, Colva Beach and Amber Fort, under the Swadesh Darshan Scheme of the Ministry of Tourism

View Case Study

View All Strategy & Planning Case Studies