The Journey is regularly contracted by the United Nations World Tourism Organzation (UNWTO) and tourism Ministries worldwide to provide tourism policy and strategic advice. Our objective is to make your destination more competitive while respecting the principles of destination sustainability.
Policies and Strategies Case Studies
Cape Town Tourism Development Framework 2029
- Policies and Strategies,
- Research & Analysis,
- Sustainable Tourism ,
- Market Segmentation,
- Marketing Implementation
For the second time, we devised the Tourism Development Strategy on behalf of the City of Cape Town for the period 2024-2029 (the first engagement was for the period 2019-2023). The TDF serves as an overall guiding framework for tourism development in one of the world's leading tourism cities. Cape Town has won many accolades to support its positioning as the Most Beautiful City in the World.
Strategic Master Plan for Sustainable Tourism in Sierra Leone
We developed a 10-year sustainable Tourism Master Plan for Sierra Leone
Feasibility studies for water-based tourism in Rwanda
Together with our partners Beed Consulting we developed a strategy for water based tourism in Rwanda and prepared concept plans, feasibility studies and investment promotion materials for tourism development sat 4 key lake areas
National Tourism Master Plan for Botswana
- Policies and Strategies,
- Project Plans and Feasibilities,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- Marketing Implementation
Mike Fabricius was appointed by UN Tourism as Tourism Product Development and Marketing Expert for developing the National Tourism Master Plan on behalf of the Government of Botswana