Tourism image is affected by a wide range of events and actions and a well-managed tourism brand can play a major role in differentiating a destination from competitors and getting stakeholders to rally around a common vision. We have a specialist team to assist you in differenting and managing your destination brand effectively.
Branding Case Studies
International marketing and product development strategy for Gansu Province, China
We were commissioned by UN Tourism to lead a team for devising a strategy and implementation plan for promoting Gansu in international markets.
The Gambia Tourism Marketing, Branding and Investment Promotion Strategy and Implementation
- Seminars and Short Courses,
- Policies and Strategies,
- Project Plans and Feasibilities,
- Research & Analysis,
- Sustainable Tourism ,
- Mentorship,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
We developed a strategy and kick-started its implementation for repositioning The Gambia from low volume beach tourism to a more diversified tourism destination.
Destination brand development and implementation for Kavango Zambezi Transfrontier Conservation Area
We developed and rolled out a new tourism destination brand for the TFCA.
National Tourism Master Plan for Botswana
- Policies and Strategies,
- Project Plans and Feasibilities,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- Marketing Implementation
Mike Fabricius was appointed by UN Tourism as Tourism Product Development and Marketing Expert for developing the National Tourism Master Plan on behalf of the Government of Botswana