Branding

Tourism image is affected by a wide range of events and actions and a well-managed tourism brand can play a major role in differentiating a destination from competitors and getting stakeholders to rally around a common vision.  We have a specialist team to assist you in differenting and managing your destination brand effectively.

Branding Case Studies

Destination Management Plan for the Bandarban Hill District, Bangladesh

Destination Management Plan for the Bandarban Hill District, Bangladesh

We formulated a practical and holistic destination development plan for this high-potential tourism region of Bangladesh.  The area is known for its rivers, waterfalls, hills, lakes and cultural unqueness.  

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Marketing Strategy for Shandong tourism master plan China

Marketing Strategy for Shandong tourism master plan China

Marketing strategist in 13-person expert team to develop the tourism master plan for Shandong Province, China, contracted by UNWTO and Government of China

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Tourism marketing Strategy and Brand for Ethiopia

Tourism marketing Strategy and Brand for Ethiopia

The Journey was commissioned by the Ethiopia Ministry of Culture and Tourism under the 'Ethiopia Sustainable Tourism Development Program' to develop a national tourism marketing strategy and tourism brand for Ethiopia, as well as regional marketing plans for 5 key tourism regions in Ethiopia

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