Tourism image is affected by a wide range of events and actions and a well-managed tourism brand can play a major role in differentiating a destination from competitors and getting stakeholders to rally around a common vision. We have a specialist team to assist you in differenting and managing your destination brand effectively.
Branding Case Studies
Practical guide to branding tourism destinations, Ghana
The Journey was contracted by SNV and JICA to conduct an intensive training and implementation course resulting in guidelines for branding Ghana
Assessment of marketing materials and tools, Namibia Tourism
The Journey was appointed by TEAM to evaluate the marketing tools to advise and assist NTB in evaluating its overseas marketing representation.
Advisor on national brand development process, Mozambique
Mozambique’s new branding speaks to its unparalleled combination of tropical beaches, wildlife and African cultures.