Rigorous data collection and analysis are key elements well-performing destinations. We strongly believe in the saying "what you can’t measure you can't manage" and our projects are underpinned by excellent analysis.
Research & Analysis Case Studies
Assessment of and recommendations for improving the Visitor Journey, Saudi Arabia
We coinducted deatiled evaluations of service delivery along the KSA's Visitor Journey
Cape Town Tourism Development Framework 2029
- Policies and Strategies,
- Research & Analysis,
- Sustainable Tourism ,
- Market Segmentation,
- Marketing Implementation
For the second time, we devised the Tourism Development Strategy on behalf of the City of Cape Town for the period 2024-2029 (the first engagement was for the period 2019-2023). The TDF serves as an overall guiding framework for tourism development in one of the world's leading tourism cities. Cape Town has won many accolades to support its positioning as the Most Beautiful City in the World.
Destination brand development and implementation for Kavango Zambezi Transfrontier Conservation Area
We developed and rolled out a new tourism destination brand for the TFCA.
Strategic Master Plan for Sustainable Tourism in Sierra Leone
We developed a 10-year sustainable Tourism Master Plan for Sierra Leone