Rigorous data collection and analysis are key elements well-performing destinations. We strongly believe in the saying "what you can’t measure you can't manage" and our projects are underpinned by excellent analysis.
Research & Analysis Case Studies
Feasibility Study for a Ethiopia Tourism Fund
We were commissioned by the World Bank and Ethiopia Ministry of Tourism to conduct a study and come up with proposals for the stablishment of a dedicated tourism fund and an appropriate funding mechanism
Formulating the SADC Tourism Programme
We were appointed by SADC and GIZ to formulate the SADC Tourism Programme of work for the next period. The Programme serves as SADC's plan for regional growth and development of the tourism sector.
Cape Town Tourism Development Framework
- Policies and Strategies,
- Research & Analysis,
- Sustainable Tourism ,
- Market Segmentation,
- Marketing Implementation
We devised the Tourism Development Strategy on behalf of the City of Cape Town for the period 2019-2023. The TDF serves as an overall guiding framework for tourism development in one of the world's leading tourism cities. Cape Town has won many accolades to support its positioning as the Most Beautiful City in the World.
Scoping study and project document for positioning Ras Al Khaimah as a sustainable tourism destination
RAK is a visionary tourism destination in the UAE. RAK Tourism requested UNWTO to conduct a scoping study and draft a project document regarding the potential and suggested programme for sustainable tourism development of the emirate. UNWTO in turn contracted us to conduct the study.