Niche market studies for Educational Tourism and Accessible Tourism
We were appointed by the Department of Trade and Industry (DTI Directorate of Tourism) in a joint venture with our associates Urban-Econ to analyse two niche segments, namely Educational Tourism and Accessible Tourism and to provide strategic recommendations for expanding these segments
Market segmentation for Botswana’s tourism sector
Botswana wants to diversify and broaden its market appeal based on a valid target market strategy.
“Find Your Treasure” marketing campaign plan for the Northern Cape, South Africa.
The Journey formulated the Northern Cape Tourism Authority’s strategies and business plans for periods 2007-2010 and 2011-2013.
Assessment of marketing materials and tools, Namibia Tourism
The Journey was appointed by TEAM to evaluate the marketing tools to advise and assist NTB in evaluating its overseas marketing representation.
Practical guide to branding tourism destinations, Ghana
The Journey was contracted by SNV and JICA to conduct an intensive training and implementation course resulting in guidelines for branding Ghana