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Marketing Solutions Case Studies

Branding Ghana Tourism

Branding Ghana Tourism

We developed a tourism brand personality and visual identity for Ghana, as part of the Ghana Tourism Master Plan

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Marketing the Livingstone Brand

Marketing the Livingstone Brand

Livingstone Tourism Association needed to put in place the most important marketing building blocks for positioning Livingstone as the best base for exploring the Victoria Falls and surrounds

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Niche market studies for Educational Tourism and Accessible Tourism

Niche market studies for Educational Tourism and Accessible Tourism

We were appointed by the Department of Trade and Industry (DTI Directorate of Tourism) in a joint venture with our associates Urban-Econ to analyse two niche segments, namely Educational Tourism and Accessible Tourism and to provide strategic recommendations for expanding these segments

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Market segmentation for Botswana’s tourism sector

Market segmentation for Botswana’s tourism sector

Botswana wants to diversify and broaden its market appeal based on a valid target market strategy.

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“Find Your Treasure” marketing campaign plan for the Northern Cape, South Africa.

“Find Your Treasure” marketing campaign plan for the Northern Cape, South Africa.

The Journey formulated the Northern Cape Tourism Authority’s strategies and business plans for periods 2007-2010 and 2011-2013.

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