Assessment of Brand St Helena: Current Brand Awareness and Identity Guidelines
We conducted wide-ranging market research and brand guidelines for positioning St Helena Island as a preferred destination, especially in anticipation of the opening of St Helena's international airport in 2016
Implementation of Visitor Information Services Gauteng Province, South Africa
Following the development of a visitor information services strategy The Journey was appointed to assist GTA in implementing various aspects of the strategy
Tourism marketing strategy and implementation plan for Nepal
- Policies and Strategies,
- Research & Analysis,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies
As marketing advisor for the Nepal National Tourism Development Plan (2014-2027) we conducted online research among local and foreign tourism operators and prepared a marketing strategy, branding guidelines and a marketing implementation plan for the country
Branding Ghana Tourism
We developed a tourism brand personality and visual identity for Ghana, as part of the Ghana Tourism Master Plan
Marketing the Livingstone Brand
- Seminars and Short Courses,
- Mentorship,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
Livingstone Tourism Association needed to put in place the most important marketing building blocks for positioning Livingstone as the best base for exploring the Victoria Falls and surrounds