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Strategy & Planning Case Studies

Assessing of the State of Tourism in Southern Africa

Assessing of the State of Tourism in Southern Africa

We analysed the tourism performance of RETOSA member countries and came up with key priorities and recommendations for addressing key challenges.

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Guidelines for Community based tourism in Botswana

Guidelines for Community based tourism in Botswana

The  project focused on 6 communities in Botswana, evaluating their tourism potential and recommending tourism development opportunities and guidelines community based tourism development in general.

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Strategy and Business Plan for the Lesotho Tourism Development Corporation (LTDC)

Strategy and Business Plan for the Lesotho Tourism Development Corporation (LTDC)

The Journey formulated the Lesotho Tourism Strategy: Towards 2020 and was commissioned to develop a strategy and business plan for the LTDC.

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Sustainable Tourism Strategy for the Coruh Valley, North East Anatolia

Sustainable Tourism Strategy for the Coruh Valley, North East Anatolia

This project consisted of two phases and focused on positioning the Coruh Valley area as an outdoor and nature-based destination.

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Marketing Strategy for the Sultanate of Oman

Marketing Strategy for the Sultanate of Oman

Our job entailed a detailed analysis and evaluation of the current marketing strategy, market based representatives and sources markets.

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