Guidelines for Community based tourism in Botswana
The project focused on 6 communities in Botswana, evaluating their tourism potential and recommending tourism development opportunities and guidelines community based tourism development in general.
Strategy and Business Plan for the Lesotho Tourism Development Corporation (LTDC)
The Journey formulated the Lesotho Tourism Strategy: Towards 2020 and was commissioned to develop a strategy and business plan for the LTDC.
Sustainable Tourism Strategy for the Coruh Valley, North East Anatolia
This project consisted of two phases and focused on positioning the Coruh Valley area as an outdoor and nature-based destination.
Marketing Strategy for the Sultanate of Oman
Our job entailed a detailed analysis and evaluation of the current marketing strategy, market based representatives and sources markets.
National tourism policy for Botswana
Botswana has followed a “low volume/high yield” tourism policy for many years and has now evolved its policy to appeal to changing market trends and opportunities.