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Strategy & Planning Case Studies

Advising on the Development of the Buddhist Circuit, India

Advising on the Development of the Buddhist Circuit, India

Northern India hosts the most important Buddhist pilgrimage sites in the world.  The International Finance Corporation (IFC/World Bank),  as part of its joint progam with the India Ministry of Tourism and the State Governments the Uttar Pradesh and Bihar contracted The Journey to advise and develop a strategy for the development of the circuit.  We also developed a website and travel map for the circuit

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Strategic Plan for Breedekloof Wine Valley

Strategic Plan for Breedekloof Wine Valley

Breedekloof Wine and Tourism want to step up their efforts to position the area as a leading wine-tourism destination.  We produced a competitive strategy and action plan to guide their operations

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Visitor Information Services Strategy for Gauteng

Visitor Information Services Strategy for Gauteng

The Gauteng Provincial Government recognized the urgent need for a visitor services strategy with the aim of providing a range of world-class tourism services to prospective and current visitors to Gauteng to facilitate increased visitor movement, spend and length of visitation.

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Project evaluations for tourism investment programs in Mozambique and Sierra Leone

Project evaluations for tourism investment programs in Mozambique and Sierra Leone

An evaluation of the successes and challenges of two IFC tourism investment facilitation programs and recommendations for future improvements 

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Project Scoping for Tourism Development in Tanzania

Project Scoping for Tourism Development in Tanzania

The Tanzania Ministry of Natural Resources and Tourism sought the assistance of the UNWTO to diversify the country's tourism industry and to spread tourism beyond the traditional northern circuit.  

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