e-Tourism Strategies

The Journey believes in a strategic approach to designing e-tourism systems for destinations.  We offer a unique combination of tourism strategic expertise and web-based applications and work with destinations to deliver e-tourism solutions that fulfil a clearly defined strategy.

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eTourism Strategy

e-Tourism Strategies Case Studies

Tourism Strategic Plan for Namaqua West Coast tourism region, South Africa

Tourism Strategic Plan for Namaqua West Coast tourism region, South Africa

We were appointed by Matzikama Municipality to review and update the tourism strategic plan that we formulated for the Namaqua West Coast tourism area in 2010. 

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Marketing Strategy for Shandong tourism master plan China

Marketing Strategy for Shandong tourism master plan China

Marketing strategist in 13-person expert team to develop the tourism master plan for Shandong Province, China, contracted by UNWTO and Government of China

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Tourism marketing Strategy and Brand for Ethiopia

Tourism marketing Strategy and Brand for Ethiopia

The Journey was commissioned by the Ethiopia Ministry of Culture and Tourism under the 'Ethiopia Sustainable Tourism Development Program' to develop a national tourism marketing strategy and tourism brand for Ethiopia, as well as regional marketing plans for 5 key tourism regions in Ethiopia

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Mozambique National Strategic Tourism Development Plan

Mozambique National Strategic Tourism Development Plan

The STDP was drafted by a multi-disciplinary team of 9 tourism specialists, with Mike Fabricius acting as team leader and overall tourism strategist 

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