We have hands-on experience in planning and executing innovative tourism marketing iniatives and campaigns. With our knowledge of traditional, electronic and social media are able to assist you in implementing your tourism marketing plan.
Marketing Implementation Case Studies
National Tourism Master Plans for Botswana
- Policies and Strategies,
- Project Plans and Feasibilities,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- Marketing Implementation
Mike Fabricius was appointed by UN Tourism as Tourism Product Development and Marketing Expert as part of a team of consultants for developing the National Tourism Master Plan on behalf of the Government of Botswana
Marketing Strategy and Action Plan for promoting Madagascar in South Africa
We were commissioned by the national tourism board to come up with a strategy and ac tion plan for them to market Madagacar in South Africa, where the saw a potential market
Cape Town Tourism Development Framework
- Policies and Strategies,
- Research & Analysis,
- Sustainable Tourism ,
- Market Segmentation,
- Marketing Implementation
We devised the Tourism Development Strategy on behalf of the City of Cape Town for the period 2019-2023. The TDF serves as an overall guiding framework for tourism development in one of the world's leading tourism cities. Cape Town has won many accolades to support its positioning as the Most Beautiful City in the World.
Zambia Tourism Master Plan
- Policies and Strategies,
- Project Plans and Feasibilities,
- Research & Analysis,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- Marketing Implementation
Team leadership role in drafting a national strategic tourism plan for Zambia